Available to over 72 million cable and satellite
households in Europe, the Middle East and Africa, and in 1
million hotel rooms, CNN text is the revolutionary new service
that complements CNN's unsurpassed 24-hour television coverage
with text-delivered content powered by CNN.com, available
instantly at the press of a button on viewers' remote control.
only text service designed specifically for the high-income
international viewer, CNN text provides a continuous information
annex to CNN's television service. Viewers are prompted to
switch to text for additional headlines and context during
news broadcasts, and directed to specific areas of CNN text
for data-intensive content like stock updates and currency
rates, weather, travel, and business services.
integral part of the CNN News Group, CNN text benefits from
the speed and scope of CNN's unsurpassed news-gathering resources,
ranging from 3,500 news-gathering staff, 22 satellites, 36
news bureaus, and 800 broadcast affiliates.
The web operation at the heart of CNN text's content generation
is staffed round-the-clock by 350 journalists and digital
technicians, who update CNN's web and text sites anywhere
from 90 to 120 times a day
result is a text service ideal for reaching at least 1.5 million
high - income, business-oriented individuals every week, in
a targeted and cost-effective manner.
CNN Financial Services
is the pioneer 24-hour global news network, the world leader
in news and information, and is, according to Interbrand,
one of "the world's greatest brands." As such, it
provides an ideal platform for high-value goods and services
targeting international, upmarket consumers and corporate
this reason CNN text have launched a Financial Services Directory
providing viewers with information on Blue Chip companies
offering professional services. For further information on
getting involved, please contact Bluestar Communications Ltd.
reaches more Europeans in the top 20% income bracket than
any other pan-European news channel (source: EMS 2001).
outperforms all other pan-European news and information channels
and niche channels like CNBC and Bloomberg in its reach of
finance directors and financial traders. (source: GMCS, 2001)
International Real Estate
Real Estate Directory was introduced onto the service in 2002
after extensive research to find new products and services
to benefit the CNN International business viewer. The directory
provides valuable information on carefully selected Real Estate
Agents providing professional property investment advice in
popular destinations throughout the world.
These Real Estate
Agencies benefit from their association with CNN in many ways
but primarily by having access to CNNtext’s potential
135 million viewers.
A Signpost is the strip along the bottom of an index
page or editorial page, which directs viewers to the Source
Page. Advertising Page Advertisers may buy a dedicated page,
with their own page number. This can have any number of screens
(called sub pages), which rotate automatically. Advertising
Page is also useful when cross-referring from other media.
A one-third page advertisement which appears on the
same page as relevant editorial. There are a number of ways
in which CNN text can help advertisers reach their target
An Interleaf is a full-page advertisement, which
appears automatically between editorial frames, allowing advertisers
to target a specific audience.